Global cultural content production planning company ‘Rockin Korea Co., Ltd.’ announced on the 8th that it signed a business agreement with ‘Coindo Trading’ and ‘Birdtree Management’ to launch the K-webtoon platform ‘RKToon’ in India and promote cultural content exchange between Korea and India.
‘Coindo Trading’ is a company specializing in international trade in East and Southwest Asia, including B2B and B2C event planning, e-commerce, and TV home shopping, while ‘Birdtree Management’ is a global advisory group specializing in investment, international transactions, M&A, legal, tax risk management in Korea, India, and the Middle East.
An official from Rockin Korea Co., Ltd. said, “We promoted Korean cultural content in the European market through the ‘EXPOSITION K-WEBTOON’ Korean webtoon exhibition held in France last September and the ‘Jeongheum Band’s solo concert in Paris, France’, signing MOUs with many local French art content production companies, and cooperating with the Korean Cultural Center in France.” He continued, “Following this, we plan to promote Korean webtoons and cultural content in the Indian market with a population of 1.4 billion by signing MOUs with local Indian professional companies for the production and launch of the K-webtoon platform ‘RK Toon’ and to serve as a cultural bridgehead between the two countries.” Meanwhile, the K-webtoon platform ‘RK Toon’ launched on November 1 was produced with the support of the Korea Creative Content Agency and KOTRA, and is servicing the works of legendary domestic writers such as Won Soo-yeon, Kang Kyung-ok, and Na Ye-ri in Korean, English, and Hindi. Recently, the company has expanded its business to drama film adaptations of webtoon IPs, raising high expectations that it will present secondary business possibilities for IPs in India, where the film industry is developed, according to an official.
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