Executive Management

JOONGYU LEE
 | Advisor
Senior Advisor
Former Ambassador to India, Japan
Ambassador Lee has almost 40 years of experience as a diplomat for the Republic of Korea and possesses expertise in international relations including research, understanding, negotiations, consular affairs and international trade. While serving as an Ambassador to India from 2012 to 2015, he was a good friend to many Korean and Indian companies and saved no effort to assist them.

“50 Years of Diplomatic Relations between Korea and India - Rediscovering India, as Partner in the Indo-Pacific Strategy”

“India, paving the way for new economic partnerships, is discovering a magical opportunity”

With the world's largest population and advanced technologies in IT and space industries, India boasts significant growth potential, rendering it a pivotal partner for us. Especially, leveraging its rapidly growing economic strength, India's voice and influence in the international community is increasing with every passing day. Viewing India as the best friend could unlock boundless opportunities for our business ventures.

Our companies need to overcome biases and fears about India and approach its market with a more proactive attitude. By providing advice for the economic cooperation between Korea and India, as well as assisting Korean companies in entering the Indian market and establishing Joint Ventures with Indian companies, Buddtree is undoubtedly the top tier expert group for Korean companies seeking to enter India. Buddtree has been playing a crucial role in protecting Clients’ best interests by encouraging Korean companies to discard vague prejudices about India and approach the country with proper guidance.

Qualifications And Education

Presently
Senior Advisor, BUDDTREE Management Group
President, India Forum, Institute of Indian Studies Korea
2022
Chairman of Asan Institute for Policy Studies
2020-2022
22nd Chairman of the Korean Council on Foreign Relations
2016-2017
Ambassador of the Republic of Korea to Japan
2012-2015
Ambassador of the Republic of Korea to India
2010-2012
Chancellor, Institute of Foreign Affairs and National Security
2009-2010
Ambassador for Overseas Koreans and Consular Affairs,
Ministry of Foreign Affairs and Trade
2006-2009
Ambassador of the Republic of Korea to New Zealand
2001-2004
Director General for Overseas Koreans and Consular Affairs,
Ministry of Foreign Affairs and Trade
2000-2001
외교통상부 아시아태평양국 제2심의관

Seoul National University (LL.M.)
Seoul National University (LL.B.)




Managing Director Kim is a global business expert specializing in the development of India. Serving as the Head of Doosan Heavy Industries & Construction's India Branch (2012-2015), he gained an exceptional understanding of the local market in India. Later, as the Director General of Korea Trade Office(KOTRA) Bengaluru (2021-2024), he supported the successful expansion of South Korean business into India.

India is rapidly becoming one of the world’s most dynamic markets, positioning itself as a key pillar in the global economy. With its vibrant economic landscape, 1.4 billion people, cutting-edge IT and digital innovations, and the rise of an affluent consumer base, this shift represents not merely an opportunity, but an essential transformation. This understanding comes from decades of supporting successful ventures into India and emerging markets, experiencing the pulse of growth firsthand.

Thriving in the Indian market requires more than just market entry. It demands a finely tuned "localized strategy" and a "long-term vision." Economic collaboration between South Korea and India has evolved from a choice to an imperative strategy, and the time is ripe to leverage this evolving landscape.

India presents a fertile ground for South Korean enterprises to chart new paths of growth, as it accelerates premium consumption, digital evolution, and the infusion of cutting-edge technologies. We are dedicated to uncovering invaluable opportunities within the Indian market, serving as a conduit to ensure South Korean companies maintain their competitive edge on the global stage.

Qualifications And Education

Presently
Managing Director, BUDDTREE Management Group
Executive Member, Institute of Indian Studies, Korea
Investment Consultant, Karnataka/Telangana/Rajasthan, India
Advisor, Korean Chamber of Commerce and Industry in Bengaluru
Advisor, Korean Stone Association for India Market
Independent Director (EMNI Co.)
2021-2024
Director General, Korea Trade Office (KOTRA) in Bengaluru
2015-2020
Task Force for New Market Entry, Doosan Heavy Industries & Construction
2012-2015
Managing Director of Doosan HIC (Sri Lanka, Bangladesh included)
2008-2012
Overseas Sales Strategy & Marketing, Doosan HIC
2000-2008
New Jersey Office, USA, Doosan HIC
1998-2000
Secretary Office of the President, Doosan HIC
1995-1998
Overseas Sales, Power Plant Division for India/Southeast Asia, Doosan HIC
MBA, Graduate School of Business, Chung-Ang University
Bachelor’s Degree in Sociology, College of Liberal Arts, Korea University
DONGKYU KIM
 | CEO
Managing Director
Head of Korea Office
dk.kim@buddtree.com
DONGKYU KIM
 | CEO
Managing Director
Head of Korea Office
dk.kim@buddtree.com
Managing Director Kim is a global business expert specializing in the development of India. Serving as the Head of Doosan Heavy Industries & Construction's India Branch (2012-2015), he gained an exceptional understanding of the local market in India. Later, as the Director General of Korea Trade Office(KOTRA) Bengaluru (2021-2024), he supported the successful expansion of South Korean business into India.

India is rapidly becoming one of the world’s most dynamic markets, positioning itself as a key pillar in the global economy. With its vibrant economic landscape, 1.4 billion people, cutting-edge IT and digital innovations, and the rise of an affluent consumer base, this shift represents not merely an opportunity, but an essential transformation. This understanding comes from decades of supporting successful ventures into India and emerging markets, experiencing the pulse of growth firsthand.

Thriving in the Indian market requires more than just market entry. It demands a finely tuned "localized strategy" and a "long-term vision." Economic collaboration between South Korea and India has evolved from a choice to an imperative strategy, and the time is ripe to leverage this evolving landscape.

India presents a fertile ground for South Korean enterprises to chart new paths of growth, as it accelerates premium consumption, digital evolution, and the infusion of cutting-edge technologies. We are dedicated to uncovering invaluable opportunities within the Indian market, serving as a conduit to ensure South Korean companies maintain their competitive edge on the global stage.

Qualifications And Education

Presently
Managing Director, BUDDTREE Management Group
Executive Member, Institute of Indian Studies, Korea
Investment Consultant, Karnataka/Telangana/Rajasthan, India
Advisor, Korean Chamber of Commerce and Industry in Bengaluru
Advisor, Korean Stone Association for India Market
Independent Director (EMNI Co.)
2021-2024
Director General, Korea Trade Office (KOTRA) in Bengaluru
2015-2020
Task Force for New Market Entry, Doosan Heavy Industries & Construction
2012-2015
Managing Director of Doosan HIC (Sri Lanka, Bangladesh included)
2008-2012
Overseas Sales Strategy & Marketing, Doosan HIC
2000-2008
New Jersey Office, USA, Doosan HIC
1998-2000
Secretary Office of the President, Doosan HIC
1995-1998
Overseas Sales, Power Plant Division for India/Southeast Asia, Doosan HIC
MBA, Graduate School of Business, Chung-Ang University
Bachelor’s Degree in Sociology, College of Liberal Arts, Korea University
JEEHYE YOU
 | CEO
Founder and Managing Director
Doctor of Law (J.S.D.)
Attorney at Law (New York, USA)
md@buddtree.com
+91 8448824530
+82 1079992630
Dr. Jeehye You has extensive experience in the corporate and investment sectors, encompassing corporate governance and restructuring, regulatory compliance, foreign investments, and market entry strategies, with a specialized emphasis on cross-border investments.

Established in India in 2017, Buddtree Management has since grown into a global advisory powerhouse, with a prominent footprint extending across Korea, South Asia, and the Middle East. Our core focus lies in delivering expert-endorsed and end-to-end management guidance vital for corporate expansion and success.

Buddtree offers strategic and personalized guidance tailored to your company's specific requirements and unique needs. We excel at managing medium to long-term risks through integrated, all-encompassing advice, offering a one-stop solution. Our VIP close-up advisory sets us apart from the one-size-fits-all approach commonly seen in most systems. Our management system sets us apart from conventional consultants, enhancing our accessibility for follow-up and ensuring the delivery of truly outstanding and practical results.

Qualifications And Education

Presently
CEO, BUDDTREE Management Group
Advisor, Embassy of the Republic of Korea to India / Korean Cultural Centre in India
Advisor, Consulate General of the Republic of Korea in Mumbai
Advisor, Korean Cultural Centre India
Advisor, Small and Medium Venture Business Corporation (KSC, New Delhi, India)
Independent Director, Lotte India Corporation Limited (India)
2019-2021
19th Advisory Committee on Democratic and Peaceful Unification
2013-2016
Professor, Galgotias University Law School, India

J.S.D., Washington University in St. Louis School of Law (U.S.A.)
LL.M., The George Washington University Law School (U.S.A.)
M.A., Ajou University (Korea)
B.A., Ajou University (Korea)




JAEWON CHANG
 | CEO
Chief Executive Officer
Juris Doctor (J.D.)
Attorney at Law (New York, USA)
ceo@buddtree.com
+91 8800793649
+82 1029517020
Mr. Jaewon Chang has a broad practice covering the needs of corporate clients, focusing largely on the corporate and regulatory aspects of mergers and acquisitions, joint ventures, private equity, corporate governance, compliance issues and on a wide range of dispute resolution matters. He is particularly adept at advising clients on market access issues in India and cross-border investment.

Buddtree Management is a unique and specialized consulting firm in India and South Asia, distinguished as the sole company comprising of Korean experts, including lawyers and accountants. Our primary focus is to support and guide the Korean enterprises entering to Indian markets. Leveraging our extensive experience and profound knowledge, we provide top-tier services to ensure the successful establishment and growth of Korean businesses in the region.

While India and the South Asia region is an incredibly desirable market, it is also one that is subject to multiple issues and complex regulations. At Buddtree, we are dedicated to supporting our clients' success in this environment by providing tailored solutions based on a deep understanding of local laws, taxes, regulations, culture and business practices.

Buddtree's objective goes beyond merely meeting our clients' current needs; we aim to support sustainable growth and establish long-term partnerships. As a trusted partner, we are committed to delivering the highest level of performance to ensure our clients achieve their utmost potential.

Qualifications And Education

Presently
CEO, BUDDTREE Management Group
Member, Legal Advisory Group for Overseas Expansion of Small and Medium Enterprises, Ministry of Justice, Republic of Korea
Advisor, Korea Trade Office (KOTRA) in New Delhi
Council Member, The Peaceful Unification Advisory Council
Advisor, Korea Association of India
Advisor, World Federation of Overseas Korean Traders New Delhi
2017-2024
Partner, Ernst & Young LLP
2014-2017
Shardul Amarchand Mangaldas, Advisor
2011-2014
Senior Researcher, Embassy of the Republic of Korea in India

J.D., Washington University in St. Louis School of Law (U.S.A.)
LL.M., American University Washington College of Law (U.S.A.)
M.A., Ajou University (Korea)
B.A., Ajou University (Korea)




Mr. Jaewon Chang has a broad practice covering the needs of corporate clients, focusing largely on the corporate and regulatory aspects of mergers and acquisitions, joint ventures, private equity, corporate governance, compliance issues and on a wide range of dispute resolution matters. He is particularly adept at advising clients on market access issues in India and cross-border investment.

Buddtree Management is a unique and specialized consulting firm in India and South Asia, distinguished as the sole company comprising of Korean experts, including lawyers and accountants. Our primary focus is to support and guide the Korean enterprises entering to Indian markets. Leveraging our extensive experience and profound knowledge, we provide top-tier services to ensure the successful establishment and growth of Korean businesses in the region.

While India and the South Asia region is an incredibly desirable market, it is also one that is subject to multiple issues and complex regulations. At Buddtree, we are dedicated to supporting our clients' success in this environment by providing tailored solutions based on a deep understanding of local laws, taxes, regulations, culture and business practices.

Buddtree's objective goes beyond merely meeting our clients' current needs; we aim to support sustainable growth and establish long-term partnerships. As a trusted partner, we are committed to delivering the highest level of performance to ensure our clients achieve their utmost potential.

Qualifications And Education

Presently
CEO, BUDDTREE Management Group
Member, Legal Advisory Group for Overseas Expansion of Small and Medium Enterprises, Ministry of Justice, Republic of Korea
Advisor, Korea Trade Office (KOTRA) in New Delhi
Advisor, Consulate General of the Republic of Korea in Chennai
Council Member, The Peaceful Unification Advisory Council
Advisor, Korea Association of India
Advisor, World Federation of Overseas Korean Traders New Delhi 
2017-2024
Partner, Ernst & Young LLP
2014-2017
Shardul Amarchand Mangaldas, Advisor
2011-2014
Senior Researcher, Embassy of the Republic of Korea in India

J.D., Washington University in St. Louis School of Law (U.S.A.)
LL.M., American University Washington College of Law (U.S.A.)
M.A., Ajou University (Korea)
B.A., Ajou University (Korea)




JAEWON CHANG
 | CEO
Chief Executive Officer
Juris Doctor (J.D.)
Attorney at Law (New York, USA)
ceo@buddtree.com
+91 8800793649
+82 1029517020

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